Me

Disney's Power

Disney owns:

Films:

Production/DistributionWalt Disney
PicturesTouchstone
PicturesHollywood
PicturesCaravan
PicturesMiramax
FilmsBuena
Vista Home Entertainment

Internet:

Buena Vista Internet Group:
ABC.com
ABCNews.com
Oscar.com
Disney.com
Family.Com
ESPN Internet GroupNFL.com
NBA.com
NASCAR.com
Soccernet.com (60%)
Infoseek (43%)
Toysmart.com (majority stake)

Music:

Buena Vista Music
GroupHollywood Records
Lyric Street Records
Mammoth Records
Walt Disney Records

Broadcasting:

Networks
ABC
The Disney Channel
SoapNet
ESPN (partial ownership with Hearst)
A&E (partial ownership with Hearst and GE)
The History Channel (partial ownership with Hearst and GE)
Lifetime (partial ownership with Hearst)
E! (partial ownership with Comcast, MediaOne and Liberty Media)
Television Stations 10 television stations
Television Production/Distribution Buena Vista Television
Touchstone Television
Walt Disney Television,
Animation
RadioABC
Radio Networks
Radio Disney
ESPN Radio
27 radio stations

Publishing:

Books
Walt Disney Company
Book Publishing
Hyperion BooksTalk/Miramax Books
MagazinesDiscover
MagazineDisney
MagazineESPN
Magazine Talk
US Weekly (50% stake)
Daily Newspapers
County Press (Lapeer, MI)
Oakland Press and Reminder (Pontiac, MI)
Narragansett
TimesSt.
Louis Daily Record

Recreation:

SportsMighty
Ducks of AnaheimAnaheim Angels (partial ownership)
Theme Parks
DisneylandWalt
Disney World
Disney-MGM
StudiosEuroDisney (partial owner)
Disneyland Japan
Animal Kingdom
Disney's California
AdventureDisney
Cruise Line
TheaterWalt Disney Theatrical Productions

McDonald's Truck

The appearance of a McDonald’s logo on a toy car truck is a good example for horizontal integration/external synergy.
Both companies will make a great profit out of the brand licensing. The toy truck company because the logo of the world’s most famous fast food restaurant attracts its fans to buy the toy car and McDonald’s because it is spreading it’s logo with this. Also the advertisement is directed exactly on children which are the group of people McDonalds want to attract. Kids will play with the toy car and memorize the McDonald’s logo as something happy, enjoyable of their childhood. The goal of this is not only to make a constant customer out of the child, but to bring the child’s family in and have the child as a guest when it is an adult.
The brand commercials on the toy trucks are therefore smart and effective- for both companies.

A vision of students today

My average class size is 16.

90% of my teachers know my name.

I complete 100% of the readings assigned to me.

I will read about 12 textbooks this year and 2300 web pages.

I will write 500 pages for class and for E-Mails this year.

I got 5 hours of sleep last night.

I spend 1 hour a day online.

I spend 1/2 hour a day watching TV.

I listen to music 2 hours a day.

I spend 3 hours a day on my phone.

I spend 8 hours in class.

2 hours eating.

2 hours of studying.

Global Me

I have lived in Nürnberg, Philadelphia and Zürich. I speak German and English.

G-star- Netherlands, Belgium
Ed Hardy- San Francisco
H&M- Stockholm
Sony- Shinagawa,Tokio
Carlsen Verlag- Hamburg
EA-games - Redwood City, California
Adidas- Herzogenaurach, Germany
Lacoste- Paris
Microsoft- Redmond, Seattle
BMW- München
Levi's- San Francisco
Abercrombie&Fitch- Manhatten
Tommy Hilfiger-New York
Fred Perry- England
Kylie Minouge- Australien
Naomi Campell- London
Gouda- Gouda, South of Netherlands
Nivea- Hamburg
Schwarzkopf- Düsseldorf
Garnier- Chlichy-la- Garenne
Ravensburger AG- Ravensburg
kellogg's- Michigan
Siemens- Berlin
Coop- Basel
Migros- Zürich