McDonald's Truck

The appearance of a McDonald’s logo on a toy car truck is a good example for horizontal integration/external synergy.
Both companies will make a great profit out of the brand licensing. The toy truck company because the logo of the world’s most famous fast food restaurant attracts its fans to buy the toy car and McDonald’s because it is spreading it’s logo with this. Also the advertisement is directed exactly on children which are the group of people McDonalds want to attract. Kids will play with the toy car and memorize the McDonald’s logo as something happy, enjoyable of their childhood. The goal of this is not only to make a constant customer out of the child, but to bring the child’s family in and have the child as a guest when it is an adult.
The brand commercials on the toy trucks are therefore smart and effective- for both companies.