Product vs. Lifestyl

Aspirin tablets against headache are being sold by a simple advertisment which is often in the windows of the pharmacy.
The picture does not sell anything else but the pure product

A holister advertisment on the other side (http://www.youtube.com/watch?v=Po7J7gn2h4M) shows pretty teenagers jumping around having fun with their friends while they are wearing the expensive brand clothes. The commercial is saying: This is how life should be: Hang out, have fun!
Therefor it is definentally a lifestyl because the most importand thing of the commercial is not to sell the product but the feeling to the people.
Another example of a lifestyl commercial made in Zuerich is G-Star Raw (http://www.youtube.com/watch?v=c5p0MMUg9is). Its showing models walking throw the streets of Zuerich in G-Star clothes and people staring at them. Its saying: Come into our new G-star shop in Zuerich and be cool!